Alabama Sorority Removes ‘Objectifying’ Promotional Video After Backlash


The Alpha Phi sorority chapter at the University of Alabama has removed a promotional video from all of its social media accounts after complaints that it depicts women “selling themselves on looks alone, as a commodity,” according to one op-ed, and shows a lack of diversity.

The six-minute-long clip was published last week to attract potential new recruits ahead the annual sorority rush recruitment event at the university, Mashable reports. The video shows the sorority sisters running around campus in bikinis and football jerseys and putting on makeup, among other things.

Criticism towards the chapter was initially sparked by an op-ed published by writer A.L. Bailey on local news website, “It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so … unempowering,” Bailey wrote of the video.

Since then, the video has been reuploaded by countless…

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